City College: Endnotes vs Footnotes

In academic writing, regardless of the difficulty level of your topic, you will eventually sort it out and get around to writing it. What proves more difficult and can lower your score, is the fact that it is not referenced properly. One of the main pitfalls...

City College: Marketing Mix of Apple

Marketing mix is the combination of various factors that are considered important in marketing. In product marketing, 4Ps are usually considered: product, price, place and promotion. In services marketing, there are 7Ps, with people, process and physical environment...